An Adelaide nightclub has been fined $3897 for offering patrons free drinks in exchange for their bras and based on their bra size in Adelaide's CBD.
The Woolshed on Hindley Street was issued the fine for "lewd promotion" by the liquor licensing regulator at the Consumer and Business Services.
The authority attended the venue after complaints were made and reviewed CCTV footage of the night to confirm the breach.
Gender-based promotions are prohibited under the liquor code.
"Theme nights and other promotions can be a great way for licensed venues to attract customers, but there must be appropriate standards which is why the General Code of Practice for liquor licence holders has clear standards in place," Liquor and Gambling Commissioner Dini Soulio said.
"Gender-based promotions – including those that objectify people - are not only out of line with community expectations, but are in breach of this Code.
"More concerning was the inadequate CCTV coverage.
"CCTV footage is vital not only for on-premises security, but also for investigative purposes as needed.
"This is why the Late Night Code of Practice includes a requirement that licensed premises maintain CCTV that captures all internal and external areas of the premises – except for toilets – along with entry and exit points."
The Woolshed has since upgraded their CCTV after the breach.
The well-known Adelaide pub has a mechanical bull that patrons can ride inside the venue.